It may seem like an unnecessary expense, but the experts agree staging is well worth the investment. According to the National Association of Realtors®, here’s why:
Leave an Impression
You may already have a sense that staging a home has an impact on buyer behavior and perceptions – you’re absolutely right! Potential buyers are more likely to tour a home they’ve seen online if it’s staged, as well as find it easier to visualize themselves in a staged home during a walk-through. Staging the living room, kitchen, master bedroom, and dining room is most common; staging these rooms has tremendous impact on how buyers view a home.
A general rule is that staging costs should amount to roughly 1% of the asking price on a home. In addition to basic home improvements, such as decluttering and deep cleaning, staging can increase a property’s sale price by as much as 10% – that’s an additional $35,000 on a $350,000 home, $50,000 on a $500,000 home, and so forth.
In the real estate market, time really is money. Staged homes not only tend to sell at higher price points, but they also tend to sell much quicker than comparable homes that aren’t staged. If your property has been sitting on the market longer than anticipated, don’t waste any more time. Get it staged now; sell sooner rather than later.